Artickel Promotion
Promotion is an important activity, which plays
an active role in introducing, informing and reminding the
benefits of a product in order
to encourage consumers to buy the product being promoted unluk it. To conduct the promotion, every company should be able to determine exactly which promotional
tools used to achieve.
Many people assume that the promotion and marketing have
the same sense, when that promotion is only one part of the working paper. Although
often associated with sales promotion but the truth campaign has a broader meaning than sales due to sales is only related
to the exchange of property rights by the salesperson, while the promotion is
any activity intended to inform, persuade or influence consumers to keep using
the product company.
Promotion includes all the tools in combination slat main role of marketing communication is to conduct a campaign to persuade its communication process of delivering the message or news about your products / goods or services from sellers to potential buyers (consumers). Promotions include sales by individuals, bulk sales and sales promotion. In practice, although the implementation of this promotion is generally done by the sellers / producers, buyers or prospective buyers sometimes consciously or unconsciously have also done promotions, for example if they want any information / explanation about the price, quality and so on from the sales. For example, in a state of daily life sometimes when people talk offend certain product or also, generally the wish to buy a house or to say that tomorrow night at Juwita very nice movie, so in this case the person was carrying out promotional activities. Promotional purposes is fundamental in making the overall promotional program will be run by the company in order to achieve what he wants.
Marketing is a social process in which individuals and groups obtain what they need and want by creating, offering, and freely exchanging value product to the other.
Ethics is a branch of philosophy concerned with goodness or morality of human behavior.
The company is certainly doing their best to sell their products sold way. range can do to market means the company's products. Particularly through the promotion of various print and electronic media, making certain event or events, create a good distribution channels.
Marketing of products of the company are not only thinking about how to keep the company's products can be sold out but also create, grow, and maintain customer / consumer. Therefore, it takes business ethics in marketing products to prevent practices unethical marketing, which ends causing unfair competition and harm consumers
Promotion includes all the tools in combination slat main role of marketing communication is to conduct a campaign to persuade its communication process of delivering the message or news about your products / goods or services from sellers to potential buyers (consumers). Promotions include sales by individuals, bulk sales and sales promotion. In practice, although the implementation of this promotion is generally done by the sellers / producers, buyers or prospective buyers sometimes consciously or unconsciously have also done promotions, for example if they want any information / explanation about the price, quality and so on from the sales. For example, in a state of daily life sometimes when people talk offend certain product or also, generally the wish to buy a house or to say that tomorrow night at Juwita very nice movie, so in this case the person was carrying out promotional activities. Promotional purposes is fundamental in making the overall promotional program will be run by the company in order to achieve what he wants.
Marketing is a social process in which individuals and groups obtain what they need and want by creating, offering, and freely exchanging value product to the other.
Ethics is a branch of philosophy concerned with goodness or morality of human behavior.
The company is certainly doing their best to sell their products sold way. range can do to market means the company's products. Particularly through the promotion of various print and electronic media, making certain event or events, create a good distribution channels.
Marketing of products of the company are not only thinking about how to keep the company's products can be sold out but also create, grow, and maintain customer / consumer. Therefore, it takes business ethics in marketing products to prevent practices unethical marketing, which ends causing unfair competition and harm consumers
These methods consist of advertising,
sales promotion, personal selling
and public relations. Promotion refers to the various activities of the company to communicate the goodness of the product and persuade target customers
and consumers to buy the product. It can be concluded on the basis of the promotion campaign is
corporate communication with consumers
to encourage sales. Promotional activities today felt more important and necessary. This is due to the distance between producers and consumers increased further and the number of potential customers and growing as well as any intermediary. With the existence of this intermediate then the company is no longer to communicate with consumers. According to Drs. Basu Swastha SH and Irawan (1993), the promotion is seen as information flows in one direction or persuasion designed to direct a person or organization to act that creates exchanges and marketing. From the above definition, it can be concluded that no matter how beneficial a product but if consumers are not known, then the product will not be purchased, therefore the company should try to create demand or product and then nurtured and developed. Prepared by Ridwan Iskandar Sudayat, SE. Some expert opinion suggests promotional purposes, namely: according to Drs. Rustam Effendi (1982:235):
1. Attract new buyers
2. Expanding activities to markets
3. Ensuring the emergence need for new items
4. Giving a boost to a broker
5. Ensuring bought objects less behavior
6. Pursue a boost to a broker
7. Ensuring onset Good Will
8. Taking Patronage Motives
According to Drs. Basu Swastha DH and Irawan (1986:341);
1. Behavior modification
2. notify
3. Persuade
to encourage sales. Promotional activities today felt more important and necessary. This is due to the distance between producers and consumers increased further and the number of potential customers and growing as well as any intermediary. With the existence of this intermediate then the company is no longer to communicate with consumers. According to Drs. Basu Swastha SH and Irawan (1993), the promotion is seen as information flows in one direction or persuasion designed to direct a person or organization to act that creates exchanges and marketing. From the above definition, it can be concluded that no matter how beneficial a product but if consumers are not known, then the product will not be purchased, therefore the company should try to create demand or product and then nurtured and developed. Prepared by Ridwan Iskandar Sudayat, SE. Some expert opinion suggests promotional purposes, namely: according to Drs. Rustam Effendi (1982:235):
1. Attract new buyers
2. Expanding activities to markets
3. Ensuring the emergence need for new items
4. Giving a boost to a broker
5. Ensuring bought objects less behavior
6. Pursue a boost to a broker
7. Ensuring onset Good Will
8. Taking Patronage Motives
According to Drs. Basu Swastha DH and Irawan (1986:341);
1. Behavior modification
2. notify
3. Persuade
4.Jenis-jenis promosi
1.
Advertising
has been written about the history of advertising and how it reflects
society and various kinds of activities. However, sales promotion
also has a very
rich history and interesting:
Marketers have developed and use a variety of techniques over the past century to provide additional incentives for consumers to use
their products and services. Many
of the promotional sales offers that motivate consumers
these days and has become part of
everyday life they have been around for nearly a century or more.
·
Is the most memorable marketing
communications to deliver a product announcement.
·
Used to
introduce a product with widespread Baharu, perpetuate
existing products as well as ready to get
a new market for
the product.
2.
promotion Selling
sales promotion tools are
the most effective coupon cents. Coupons
have been around since 1895 when CW Post Co. first started using the cents off coupon
to help sell a
new wine brand Nuts cereal. Procter &
Gamble started using coupons in 1920, and
the first metal coins are good for discounts or buy one get
quotes one free. They were
soon replaced by cheaper, more convenient version of the paper, which has been
there since. Another classic promotional tool is a premium bid,
which dates back to 1912 when Cracker Jack
began offering "prize
in every box.
·
Rule, means or techniques used to add a quantity of
merchandise.
·
Objective: to achieve traction
as auspicious give
took a discount and scraped so shoppers
visited a promotion held.
3.
Selling Continues
·
Promotion is done directly, namely the
seller will deal with buyers to
persuade them to buy.
·
The demonstration was held to demonstrate the advantages and usefulness of the product to the user.
4.
Publisity
·
Review media
in the form of news, advertising and product design television about
something.
·
The positive reviews are considered as useless
advertising that can increase product sales quantity,
when if the negative
comments on the
product would be a good name
of the product.
·
Users will be more trusting
edicts publisity do
because parties are parties that do not interest the
relating products.
sentences past
tenses :
- Marketers have developed and use a variety of techniques over the past century to provide additional incentives for consumers to use their products and services.
- Many of the promotional sales offers that motivate consumers these days and has become part of everyday life they have been around for nearly a century or more.
- sales promotion tools are the most effective coupon cents. Coupons have been around since 1895 when CW Post Co.
- They were soon replaced by cheaper, more convenient version of the paper, which has been there since. Another classic promotional tool is a premium bid, which dates back to 1912 when Cracker Jack began offering "prize in every box.
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